Wijsman Boter: 175 Years of Global Dairy Success
Wijsman Boter: the name evokes images of rich, creamy butter, a taste of quality that's spanned almost two centuries. But behind that delicious spread lies a compelling story of innovation, resilience, and shrewd business strategy, a narrative that began back in 1846. This isn't simply a tale of a successful dairy; it's a masterclass in navigating the challenges of global trade and understanding diverse consumer markets. A Dairy's Long Journey: From Barrels to Global Markets Imagine the logistical nightmare of exporting butter from the Netherlands in the mid-1800s....